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100% Pure stocks the most organic, healthy and naturally occurring line of beauty products. These aim to not only provide you with a flawless finish, but improve the overall health of your skin, too.

€40.00
Regular price

From the inventors of the original naked palette, our Pretty Naked II is a collection of classically flattering colors that look stunning together to give you a sultry natural look. It features a luminizer, blush, and 3 eye shadows with 100% natural formulas, colored from the pigments of fruits, vegetables, flowers, and seeds. Gorgeous, naturally.

Vegan
€49.00
Regular price

Antioxidant-concentrated, nutrient-dense serum blocks environmental free radicals and restores previously damaged skin. Hydrating and skin-plumping to promote a radiant, healthy, glowing complexion

Vegetarian
€50.00
Regular price

This rich repair night cream boosts collagen to reduce fine lines / wrinkles while increasing cell turnover to even out discoloration and smooth skin.

Vegetarian
€45.00
Regular price

Nutritive rich, super nourishing eye cream deeply moisturizes and aggressively fights signs of aging for more youthful, vibrant eyes.

Vegetarian
€45.00
Regular price

Skin transforming repair moisturizer improves skin firmness, lines, wrinkles and leaves skin soft and supple. Nutrient rich moisturizer renews and rejuvenates.

Vegetarian
€49.00
Regular price

Supercharged serum with potent anti-aging nutrients reverses and combats signs of aging. Concentration of maximum % of vitamins, antioxidants and age corrective nutrients plumps skin, smooths lines and wrinkles and restores skin's elasticity

Vegetarian
€40.00
Regular price

Lightweight emulsion toner balances skin while hydrating and plumping skin. Combining high concentrations of anti-aging super stars like resveratrol, CoQ10, Alpha-Lipoic Acid to revitalize skin.

Vegetarian
€25.00
Regular price
Less than 437 left.

Sonora, an orange red, semi-matte, opaque, & long-wearing lipstick. 100% PURE's innovative all-natural formula ensures your lip color always looks vibrant, rich and full, never dry. Formulated with healthy fruit pigments and a nourishing blend of cocoa butter, shea butter and vitamin E to moisturize while providing intensely rich color.

Vegan
€40.00
Regular price

An intensely hydrating emulsion, a more nourishing and skin softening toner to be used immediately after cleansing to balance skin's pH, immediately plump skin with hydration and to soften.

Vegetarian
€25.00
Regular price

Cactus Bloom, a vibrant red orange, semi-matte, opaque & long-wearing lipstick. 100% PURE's innovative all-natural formula ensures your lip color always looks vibrant, rich and full, never dry. Formulated with healthy fruit pigments and a nourishing blend of cocoa butter, shea butter and vitamin E to moisturize while providing intensely rich color.

Vegan
€40.00
Regular price
Less than 136 left.

Antioxidant packed facial exfoliant buffs away bumps and flakes for smooth, soft skin. This highly caffeinated scrub increases circulation for a healthy, glowing complexion.

Vegetarian
€25.00
Regular price

Hyacinthus, a deep berry purple, semi-matte, opaque, & long-wearing lipstick. 100% PURE's innovative all-natural formula ensures your lip color always looks vibrant, rich and full, never dry. Formulated with healthy fruit pigments and a nourishing blend of cocoa butter, shea butter and vitamin E to moisturize while providing intensely rich color.

Vegan
€45.00
Regular price

Deeply nourishing facial moisturizer for a youthful, vibrant complexion. Immediately feeds water to thirsty skin cells while nourishing nutrients like shiitake and reishi mushrooms, Oregon grape root extract and sea buckthorn oil increase suppleness, elasticity and softness. Multivitamin and antioxidant concentrate fights free radical damage while helping to restore previously damaged skin.

Vegetarian
€25.00
Regular price
Less than 430 left.

Marrakesh, a vibrant fuchsia, semi-matte, opaque & long-wearing lipstick. 100% PURE's innovative all-natural formula ensures your lip color always looks vibrant, rich and full, never dry. Formulated with healthy fruit pigments and a nourishing blend of cocoa butter, shea butter and vitamin E to moisturize while providing intensely rich color.

Vegan
€40.00
Regular price

Hydrating and balancing, nutrient dense elixir made with meadowfoam oil to deeply moisturize; rosehip oil to soften, multi-vitamin and antioxidant concentrate to protect while seaweed and hyaluronic acid plumps.

Vegetarian
€25.00
Regular price

Tempest, an ultra violet, semi-matte, opaque & long-wearing lipstick. 100% PURE's innovative all-natural formula ensures your lip color always looks vibrant, rich and full, never dry. Formulated with healthy fruit pigments and a nourishing blend of cocoa butter, shea butter and vitamin E to moisturize while providing intensely rich color.

Vegan
€14.00
Regular price

Soft, condensed bristle head effectively blends and smudges cream and powder eye formulas for a dramatic, smokey look.

Vegan
€35.00
Regular price

Highly caffeinated, invigorating yet gentle cleansing foam washes away impurities (including makeup) while feeding your skin antioxidants. Organic green tea soothes while cleansing. Formulated without sulfates or any other harsh detergents that can strip, dehydrate or irritate.

Vegetarian
€8.00
Regular price

This retractable brush wields a soft and narrow paintbrush tip that glides color onto your lips with smooth precision. Use to apply lipstick for a more controlled application, or to buff and blend edges of lipliner for a more natural look.

€49.00
Regular price

Lightweight formula for an instant water overload rehydrates thirsty skin cells. A blend of water boosting nutrients with potent antioxidants keeps your skin youthful, supple and healthy.

Vegetarian
€25.00
Regular price
Less than 417 left.

Aubergine, a deep eggplant, semi-matte, opaque, & long-wearing lipstick. 100% PURE's innovative all-natural formula ensures your lip color always looks vibrant, rich and full, never dry. Formulated with healthy fruit pigments and a nourishing blend of cocoa butter, shea butter and vitamin E to moisturize while providing intensely rich color.

Vegan
€26.00
Regular price

This plush, oversized powder brush covers maximum surface area with pillowy strokes. Full, vegan bristles evenly distribute your favorite 100% Pure powders.

€25.00
Regular price

Currant, a berry red, semi-matte, opaque & long-wearing lipstick. 100% PURE's innovative all-natural formula ensures your lip color always looks vibrant, rich and full, never dry. Formulated with healthy fruit pigments and a nourishing blend of cocoa butter, shea butter and vitamin E to moisturize while providing intensely rich color.

Vegan
€14.00
Regular price

This vegan shader brush is perfect for applying your favorite fruit pigmented eye shadows. Flat, dense bristles cleanly pick up and distribute formulas without fallout, for maximum color application. Can also be used to apply concealer to delicate areas with gentle precision.

€45.00
Regular price
Less than 437 left.

Intense deep water penetration plumps up thirsty skin cells to make complexion drastically more supple and soft. Hyaluronic acid delivers and locks in organic cucumber juice for long-lasting hydration while organic seaweed conditions skin surface. Potent antioxidants and vitamins protect skin from aging for youthful, vibrant complexion. Anti-inflammatory chrysanthemum and calendula soothes and calms.

Vegetarian
€25.00
Regular price
Less than 91 left.

Blood Orange, a classic brick red, a semi-matte, opaque, & long-wearing lipstick. 100% PURE's innovative all-natural formula ensures your lip color always looks vibrant, rich and full, never dry. Formulated with healthy fruit pigments and a nourishing blend of cocoa butter, shea butter and vitamin E to moisturize while providing intensely rich color.

Vegan
€14.00
Regular price

This vegan brush is fashioned with a small, bulb-shaped tip to effortlessly blend your favorite fruit-pigmented eyeshadows. Soft bristles grab formula and redistribute into crease, inner corner or brow bone as desired.

Vegan
€35.00
Regular price
Less than 452 left.

Organic cucumber hydrosol cleanser removes all traces of impurities (including makeup) while boosting water into thirsty skin cells. Gently detoxifying, foaming cleanser is suitable for all skin types. Formulated without sulfates or any other harsh detergents that can strip, dehydrate or irritate.

Vegetarian
€25.00
Regular price

Prickly Pear, a vibrant coral pink, semi-matte, opaque, & long-wearing lipstick. 100% PURE's innovative all-natural formula ensures your lip color always looks vibrant, rich and full, never dry. Formulated with healthy fruit pigments and a nourishing blend of cocoa butter, shea butter and vitamin E to moisturize while providing intensely rich color.

Vegan
€17.00
Regular price

The rounded angle of this vegan brush is perfect for applying both contour color or highlight with soft precision.

Vegan
€35.00
Regular price

Gentle foaming cleanser made with a white tea concentrate washes away impurities while anti-inflammatory chrysanthemum, chamomile and calendula calms and soothes. Radiance boosting licorice brightens while antioxidants and multivitamins nourish for healthy, vibrant skin. Formulated without sulfates or any other harsh detergents that can strip, dehydrate or irritate.

€22.00
Regular price

Multi-tasking brow gel to shape, fill and set. Natural pigments of cocoa beans and black tea leaves to give natural looking, rich color. Conditioning ingredients for healthier eyebrows.

Vegan
NEW
Long Last Brows: Taupe
€22.00
€25.00
Regular price
Less than 256 left.

Sandstone, a camel nude, semi-matte, opaque & long-wearing lipstick. 100% PURE's innovative all-natural formula ensures your lip color always looks vibrant, rich and full, never dry. Formulated with healthy fruit pigments and a nourishing blend of cocoa butter, shea butter and vitamin E to moisturize while providing intensely rich color.

Vegan
€23.00
Regular price

Ultra soft cruelty-free bristles create a blunt, flat brush head that is ideal for applying liquid and cream foundations or tinted moisturizers. Can also be used to apply illuminating cremes or cream blushes.

Vegan
€49.00
Regular price

Deeply soothing, nutrient-dense serum nourishes sensitive skin. Anti-aging red wine resveratrol, Alpha-Lipoic Acid and CoQ10 renew skin for a youthful complexion; coffeeberry and niacinamide restore previously damaged skin; seaweed hydrates and plumps while rose hydrosol, chamomile and calendula calm.

Vegetarian
€22.00
Regular price
Less than 57 left.

Multi-tasking brow gel to shape, fill and set. Natural pigments of cocoa beans and black tea leaves to give natural looking, rich color. Conditioning ingredients for healthier eyebrows.

Vegan
€17.00
Regular price

Dual layers of feather soft bristles enable versatility and finishing effects for cream, liquid and powder formulas. When more pressure is applied, inner layer of bristles can help to blend formula. Sparse, outer layer of bristles can reach into curves and creases to blend any loose, excess formula for a soft, finished look.

€22.00
Regular price

These all natural creamy pencils are non-waxy and will not feather or bleed. They are colored with natural fruit pigments and formulated to be long lasting. Use alone as all over color to your lips or use as a lip liner to shape lips and to make lipstick last longer. If you want more shine, apply lip gloss over these creamy pencils. These all natural formulas are free from lead, synthetic chemicals, artificial fragrances and chemical preservatives.

Vegan
€45.00
Regular price

Skin-soothing facial moisturizer with calming botanicals immediately increase hydration while nourishing nutrients increase skin suppleness, elasticity and softness. Restorative sea buckthorn, acai, borage and primrose oils intensely moisturize; anti-aging antioxidants like goji berry, CoQ10, Alpha-Lipoic Acid and Niacinamide renew skin for a youthful complexion.

Vegetarian
€17.00
Regular price

The soft, bulb-shaped bristles of our Cruelty Free Blush Brush are perfect for sweeping buildable coverage of formula onto cheeks. Can be used for powdered blush, bronzers or luminizers.

€40.00
Regular price

Highly hydrating, soothing elixir balances, softens and plumps. Olive squalane increases elasticity and softness; rooibos tea and rose essential oil calm irritation while hyaluronic acid locks water into thirsty skin cells.

Vegetarian
€22.00
Regular price

Multi-tasking brow gel to shape, fill and set. Natural pigments of cocoa beans and black tea leaves to give natural looking, rich color. Conditioning ingredients for healthier eyebrows.

Vegan
€35.00
Regular price

Extra gentle cleansing foam washes away impurities (including makeup) while calming delicate skin. Licorice and uva ursi brighten; coffee cherry and green coffee revitalize; yellow dock calms redness while anti-inflammatory chamomile, calendula and aloe deeply soothe. Formulated without sulfates or any other harsh detergents that can strip, dehydrate or irritate.

Vegetarian
€5.00
Regular price

Dual chambers allow you to sharpen both standard eye or lip pencils, as well as jumbo eye or lip pencils and creamsticks.

€17.00
Regular price

This dual ended brush applies color to the brow perfectly with its precisely angled-tip, and brushes hair into place with its spoolie. Made from eco recycled PBT plastic bottles that is cruelty-free.

Vegan
€31.00
Regular price

Moonstone Glow is an icy pink luminizer with white & lavender shimmer. 100% PURE®’s Gemmed Luminizer reveals glowing & luminous skin with light reflecting gemstones. Colored from antioxidant rich fruit pigments, rather than harmful synthetic dyes.

Vegan
€31.00
Regular price

Rose Gold is a warm peachy golden luminizer with golden yellow shimmer. 100% PURE®’s Gemmed Luminizer reveals glowing & luminous skin with light reflecting gemstones. Colored from antioxidant rich fruit pigments, rather than harmful synthetic dyes.

Vegan
€25.00
Regular price Email When Available

Pink Canyon, a pink toned nude, semi-matte, opaque, & long-wearing lipstick. 100% PURE's innovative all-natural formula ensures your lip color always looks vibrant, rich and full, never dry. Formulated with healthy fruit pigments and a nourishing blend of cocoa butter, shea butter and vitamin E to moisturize while providing intensely rich color.

Vegan
€45.00
Regular price

Intense, immediate hydration for delicate eye area are packed full of antioxidants to reduce signs of aging.

Vegetarian
€22.00
Regular price Email When Available

Multi-tasking brow gel to shape, fill and set. Natural pigments of cocoa beans and black tea leaves to give natural looking, rich color. Conditioning ingredients for healthier eyebrows.

Vegan
NEW
Long Last Brows: Medium Brown
€22.00 Sold Out
€35.00
Regular price

This delicious orange scented cleansing balm gently cleanses while leaving skin soft and supple. Organic coconut and olive oils melt into a silky oil texture on contact and sweep away stubborn makeup, debris and impurities. Simply wipe away the cleansing balm with a warm damp cloth and rinse.

Vegetarian
NEW
Blood Orange Cleansing Balm
€35.00 Sold Out
€35.00
Regular price Email When Available

Blur imperfections with this smooth-as-silk translucent setting powder made from 100% bamboo silica. Fine lines and pores are diminished, makeup lasts longer, shine is controlled, and skin looks soft-focused and radiant.

Vegan
Ingredient of the Month
Bamboo Blur Powder
€35.00 Sold Out