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About 100% PURE®

Founded in a Napa, California farmhouse in 2005 and now based in Silicon Valley, 100% PURE® is an organic cosmetics beauty firm focused on providing healthy skin care, color cosmetics plus bath and body products. Completely free of all harmful toxins, 100% PURE® is a healthy and pure line of nourishing personal care items made only with the highest quality ingredients. 100% natural and 100% cruelty-free, all products are completely, 100% free of artificial colors, artificial fragrances, synthetic chemical preservatives and all other toxins. Beauty, as pure as it is powerful. Truly, health food for your skin.

About Susie Wang

Co-founder. A force-of-nature & prolific product developer, who is constantly discovering, creating and innovating.

Depicted in the haiku line and color style reminiscent of David Downton.