Hydrating and invigorating shampoo gently purifies while adding bounce, body and luster. Nourishing formula makes hair healthier, stronger and glossier. Kelp is nature's hair thickener and fortifier while seaweed collagen from kelp adds amazing shine. Gentle enough for color treated and all hair types. All natural formula does not contain synthetic chemicals, artificial fragrances, chemical preservatives, sulfates, or any other harsh ingredients.