100% PURE® produces many different formulas for all your foundation makeup needs. Tinted Moisturizers colored from Peach and Cocoa pigments; a do-it-all BB Cream formula with UVA/UVB sunblock; a full coverage liquid Healthy Foundation infused with anti-aging superfruits; or a Powder Foundation makeup with skin purifying Eucalyptus to keep your complexion fresh all day. Whether you want barely there, sheer makeup, medium coverage or full coverage, we have the coverage you're looking for. We also give you a variety of different finishes: dewey, satin or matte. But one thing all 100% PURE® foundations have in common is that every formula is healthy, good for your skin and full of beneficial nutrients. Always free of artificial fragrances, chemical preservatives, synthetic dyes and thousands of toxins that are in most other cosmetics.
Since foundation is something you wear on your skin all day long and what you apply on the skin can get absorbed, it's important to avoid harsh chemicals, synthetic preservatives, fragrances, talc, aluminum and the many other unhealthy toxins common in makeup. 100% PURE® uses healthy, antioxidant rich pigments of Cocoa, Peaches, Goji Berries and other nutrient dense plant pigments or mineral pigments instead of the commonly used FD&C/Lake colorants like Red Dye #40, Blue Dye #6, etc., which can contain unhealthy heavy metals such as lead, arsenic, cadmium, mercury and more.
You never have to sacrifice high performance for health. 100% PURE® gives you both: healthy foundations with ingredients that give you beautiful, flawless looking skin. In addition to a toxin-free foundation, you get added benefits of receiving skin loving nutrients to improve your complexion. 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our all natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”!